Jeff Smith: Pushing the Envelope in Broadcast Tech

I started my career in the media and entertainment space over 15 years ago and have worked across the industry at key players like Evertz, Lawo and, most recently, AWS. As I step into the role of Director of Sales, Central and Western USA at Ross Video, I’m focused on the incredible opportunities in our broadcast and live production space.

Our industry is going through some major changes, both in the way products are created and how we deliver content to audiences around the world. Every day, I see customers pushing the envelope on what can be done in media production, experimenting with flexible cloud-based, remote, and hybrid production models or the signal transport technology in which the content is made. These trailblazers drive the industry and our technology forward, and I see that continuing long into the future.

We will continue to see this evolve over the next few years with even more innovation, but what will remain the same is that content is king, and the innovators creating the best content will be leaders in this space for years to come. Many customers are under increasing pressure to produce more content with the same or often fewer resources, both technically and operationally.

This is where I believe we can make a real impact — helping them get more out of their technology to deliver on those ambitious goals. It is a great opportunity for us as a solution-focused company to help our customers understand how they can get more out of their technology and deliver their ever-changing business outcomes successfully. Our focus as a company must be to stay as agile and innovative as possible to support our customers wherever they want to go.

And if any group can do that, it’s the people at Ross Video. I have admired Ross’s culture and innovative spirit for many years, and having the opportunity to work alongside what I consider to be the best in the business is extremely exciting for me.

To learn more about how Ross Video can help you meet your production goals, connect with Jeff Smith on Linkedin or book a meeting with our sales team using this contact form here.