Case Study
América Televisión
SECTION 1
Introduction
América Televisión is a leading media company and television network based in Lima, Peru, serving as a public broadcaster for the past 60 years.
They offer a diverse range of content, including news, sports, and entertainment, to households across Peru. With the upcoming broadcast of the world’s largest men’s soccer tournament in the fall of 2022, América Televisión aimed to enhance their soccer coverage by incorporating cutting-edge sports graphics, improving the visual appeal, and engaging with fans on a deeper level.
Section 2
The Challenge
As América Televisión prepared for their largest sports broadcast of the year, they sought to deliver innovative and creative content that would elevate the overall viewer experience.
More specifically, with the proliferation of information available to soccer fans through social media and digital platforms, fans have come to expect access to information during matches in real time. As such, America Television were particularly interested in utilizing a sophisticated sports graphic analysis tool to enhance their storytelling capabilities. This tool would be used for both telestrated replays during matches and in-studio presentations.
Section 3
The Solution
América Televisión implemented Ross Video’s PIERO sports analysis tool in two recording studios to support their soccer coverage.
PIERO’s extensive range of 3D graphic effects enabled producers, presenters, and commentators to analyze key moments on the field more effectively. The system could also integrate and analyze real-time match data from various sources to create compelling stories for fans.
The acquisition of PIERO represents the latest investment in Ross Video technology by América Televisión, building upon their successful partnership of over seven years. They already use other Ross Video products such as XPression graphics, Dashboard, Vision, Carbonite, Ultrix Acuity, Cambot, and Inception Cloud.
“Ross Video has been a valuable technology partner for América Televisión for many years, so we had confidence in investing in their cutting-edge solutions. Implementing PIERO has significantly improved the quality and creativity of our replay analysis, which our viewers have warmly welcomed.”
Wilfredo Viñas
Technical Director at América Televisión.
Section 4
The Impact
By incorporating PIERO into their production workflow, América Televisión’s team was able to enhance their broadcasts of the prestigious soccer tournament, providing a wider range of options for analyzing soccer action and increasing viewer engagement.
Examples of how PIERO was used to enhance the viewing experience included the dynamic and visually captivating presentation of touch, heat, and pass maps, shots on goal, attack buildups, and real-time player acceleration data sourced from multiple third-party providers.
América Televisión’s adoption of PIERO further strengthens their partnership with Ross Video, benefiting from the versatility of the Ross team and the availability of 24/7 technical support.
Learn More
Discover how Ross solutions are helping sports broadcasters tell a more compelling story for fans, visit rossvideo.com/sports-broadcast
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