Case Study
High School Sports Broadcasting with PMG
SECTION 1
Introduction
Paragon Marketing Group (PMG) is a leader in North American sports and entertainment marketing and has been pivotal in bringing high school football, basketball and other sports to ESPN audiences since 2003.
PMG specializes in corporate consulting, event creation, content development and television broadcasting, working with national clients who count on their marketplace expertise and innovative approach to sports production and marketing. Their partnership with Ross Video and Ross Production Services (RPS) is critical to their success.
SECTION 2
The Challenge
Broadcasting high school sports presents unique challenges. Unlike college or professional arenas, many high school venues lack essential broadcast infrastructure such as cabling, suitable camera positions, power, lighting, and other issues, including often unreliable internet.
These limitations mean that much of this infrastructure must be brought in, set up, and tested on-site, out of mobile production units, and that can be taken away quickly once the event ends.
These infrastructure challenges, tight turnarounds, and venues not built for TV broadcasting require fast, often unorthodox, solutions and a production team that’s highly experienced, efficient, and agile.
SECTION 3
The Solution
Ross Production Services has been an indispensable partner for Paragon, providing the technology and support needed to overcome these challenges.
The RPS fleet of mobile units and vast crew network has allowed Paragon to reliably expand its coverage to more high schools and their fans than ever before, with a mind toward economy and a limited budget. RPS can scale up or down depending on the game’s broadcast exposure. RPS is also working with Paragon to implement on-field, virtual adverts to create an additional source of revenue.
Ross is such a great partner for us. They’re consistent, and they follow through. They always deliver on what they say they will do. New technology keeps emerging, and Ross is at the cutting edge. That’s why I like to bounce ideas off them. They will often come to me and say, ‘Hey, we might be doing this. What do you think?’ When they keep me in mind, we can do more. Not everybody does that.
Paul Bronsteader
Senior Coordinating Producer, Paragon Marketing Group
Section 4
The Impact
Paragon’s relationship with Ross Production Services spans over a decade and has been built on trust and consistent delivery.
Ross Video’s technology and the support of our Services team have significantly improved Paragon’s production quality and operational efficiency. The recent addition of their RPS’ new mobile unit, RPS9, has further streamlined production workflows and improved the overall broadcast quality and experience.
Paragon and Ross Production Services have elevated the standard of high school sports coverage by addressing the unique challenges of high school venues and continuously pushing the envelope, making the latest broadcast technology accessible to high-school sports teams.
